Wicker Man is a wooden rollercoaster manufactured by Great Coasters International (GCI). The ride features a heavy storyline based around a civilization known as "The Beornen" who idolize the Wicker Man and as you enter the queue line you are in their village. The ride itself has heavy theming throughout the attraction and from the moment you step onto the new Wicker Man plaza you feel immersed into the world of The Beornen and the Wicker Man and we feel that it is Alton Towers' most complete ride to date matching an extremely fun ride with an integrated story/theme.
The rides main feature is the Wicker Man himself (Known as Big Bob by the creative team) and features many special effects to simulate the effect of the structure being on fire, such as mist and lighting. The shoulders of the Wicker Man are the most impressive feature firing out real flames whenever a train passes through the structure itself, which creates an exciting moment on the ride and off the ride (it also creates a brilliant photo op!)